Working with Moxy
Our support will focus entirely on you and your team.
We won’t ask to befriend your CEO and Board. We won’t plaster our brand (as wonderful as it is) over everything we produce for you.
What we will do is provide the support you need in a way that suits your individual needs at a price you can justify.
Whether a one-off project, longer-term piece of work, our consultancy and coaching services are designed to help communications leaders access the right support for them.
A tailor-made strategy that you can be proud of
A clear insight-based communications strategy is vital for any organisation.
When we first started working with National Highways, they were having a difficult time. Ongoing criticism of the smart motorways programme had undermined the trust in the organisation and its communications had become increasingly reactive as a result.
We moved quickly to gather and analyse audience insight to clearly understand what was needed. We worked with the newly appointed Executive Director to develop a campaigns-based strategy designed to better engage audiences while meeting stakeholder’s expectations, the Board’s ambition, and the team’s creative aspirations.
As the team comes together to deliver the new plan, the results are already starting to show…
“Suzanne is responsive, flexible, and insightful, bringing a fresh perspective to our most critical communications challenges.
“With a sound understanding of the environment in which we operate, Suzanne has provided very valuable advice and support, helping us develop an insight based, empathetic communications strategy that addresses our business needs.
“The strategy provided real clarity on the organisation’s communications priorities, which the whole organisation has been able to align around.”
Elliot Shaw, Executive Director Customer, Strategy & Communications, National Highways
A motivated team that’s set up to succeed
Organisational change often fills people with a feeling of dread, but is critical to get right.
National Highways wanted to create a happy and high-performing team that acted as strategic partners to the business and delivered impactful communications with increased confidence. Its legacy structure was no longer getting the best out of everyone.
We took the time to truly understand what was working, what wasn’t and what needed to change. We held challenge sessions with the senior team to help them realise their vision, with a transformation project that brought together strategy, structures, and culture. We prepared and supported them every step of the way, as they engaged and consulted the team.
The project remains live, but here’s how they feel about working with Moxy…
“We genuinely could not have done this project with Suzanne and Moxy. National Highways is a complicated organisation with a diverse set of communications needs. The team were working hard but didn’t have the structure or clarity of purpose to deliver at the level they wanted to.
“Moxy’s work in understanding what the wider organisation needed and demonstrating how we could be better set up to provide it was game changing.
“Additionally, the personal support given to my leadership team and I has been second to none and made a sometimes difficult process much easier. The reminder of what we can and will achieve has allowed us to drive through this project to its’ current stage. Thank you for everything.”
Hannah Fletcher Director of Communications, National Highways
The confidence to tackle any crisis that comes your way
An organisation’s reputation can be made or broken by its ability to handle incidents.
The Associated British Ports (ABP) wanted to ensure that its crisis communications was best in class, so the team called us in to review their crisis communications planning. The budget was limited, so we quickly set to work to understand what the team needed to get in place.
The project was focused and efficient. We current plans, recommended areas of improvement and tested the team’s crisis preparedness through a real-time desktop exercise. That exercise shaped the practical ‘playbook’ we created for the team, which reflected the 24-hour news cycle, social media demands and made the most of the small, but talented inhouse team.
This project showed how much you can achieve even if you budget is limited…
“It’s so easy to forget about your crisis communications plan between crises, and then discover that it’s not fit for purpose when you need it. While we updated ours regularly to ensure that it had the right contacts, it had been a long time since it was properly reviewed and stress tested.
“We wanted a dispassionate expert view, and Suzanne’s experience was ideal. She really put the comms team through their paces, stress testing our crisis communications plan.
“It’s rare that such a demanding and thought-provoking workshop is also fun. We all came out fizzing with ideas and ways to improve. Thanks, Suzanne – I cannot recommend Moxy Communications more highly.”
Madeleine Hallward, Group Head of Communications, Associated British Ports (ABP)
A respected team delivering valuable work that they can be proud of
A communications team can only truly be effective if it’s understood, respected and valued.
The British Dyslexia Association (BDA) had 50 years of rich history, but wanted to set itself for future success. Communications and marketing were critical, but not well understood across the charity, leaving an under resourced team feeling overworked and undervalued.
We first helped co-create a clear vision, mission and core values and partnered with a specialist design agency to develop a modern visual identity. By developing a new brand strategy, we were able to recruit their first Head of Communications & Marketing, cementing this critical role with a position on the leadership team, and enabling the team to offer effective, creative content.
Here’s what is feels to to have a communications function that’s truly valued…
“Having Suzanne as a sounding board was incredibly valuable as I navigated my new position. She offered constructive input that helped shape our ideas and direction – it felt like we were true partners working towards a common goal. Even to this day, I know I can reach out to her with a simple message or call, and she will be there to lend her expertise.
“Suzanne’s cohesive approach has been instrumental in building a strong and recognizable brand for our organisation. Her support in establishing communications as a keystone within the organisation has helped us make significant strides forward.
“I am grateful for Suzanne’s guidance, her strategic vision and collaborative spirit which has helped position us for another 50 years and beyond.”
Jenny Steele, Head of Marketing and Communications, British Dyslexia Association
Genuine relationships with the people that matter
Relationships are at the heart of all good communications, and indeed business, yet people often don’t invest the time they deserve.
When we first started working together, the Society of Motor Manufacturers and Traders Limited (SMMT)’s relationship with the Government was being under significant strain. A constantly moving policy landscape was colliding with business realities and increasingly provocative media coverage causing mistrust between the respective teams.
We built a genuinely two-way relationship based on mutual understanding and, eventually, trust. By investing time, without demanding anything in return, we were able to create a genuine, respectful partnership that enabled both parties to navigate the many challenges that lay ahead.
Despite no longer working directly on this project, the relationships remain in place today…
“All businesses have to work with a variety of stakeholders, many of which will have different perspectives, constraints and, occasionally, priorities. Government-business relations matter, both to policy makers and industry and for heavily regulated sectors such as automotive, understanding those issues is essential to effective working.
“Open and frank conversations, acknowledging where things have gone wrong without apportioning blame and identifying common ground enables trust to be built. It was in this regard that Suzanne helped improve the business relationship at the highest levels.
“Whilst informality and spontaneity don’t necessarily come easy for public servants or large private sector organisations, they are the outcome of a strong and confident relationship which was the legacy of Suzanne’s approach.”
Mike Hawes, Chief Executive, The Society of Motor Manufacturers and Traders Limited (SMMT)
Feeling released from the obstacles that are holding you back
Often the best way to support someone is to provide the space they need to discover what they truly want.
When I met Caroline, she was having a challenging time balancing everything that was going on in her home and work life. She wanted to get better clarity and control but wasn’t sure where to start.
We worked together to explore what was important to her, what was working well and areas where she could make positive changes.
Not only was Caroline able to manage her time and energy better, but she secured her dream role as director of marketing at an organisation which aligns to her values and ambitions.
We’re continuing our work together as she steps up into her new role, here is why…
“In a rollercoaster of a year, I found myself dealing with deep grief while juggling a new role and keeping my girls and family on track. Cue for Suzanne Edmond to enter my life like a ray of (highly accomplished) sunshine.
Her coaching expertise has helped me gain control and clarity. Each session is energising and thought provoking through the way she makes me think, process, and find a way forward. And – the most underrated of all qualities in professional life – she is great fun!
Thanks a million Suzanne – you have boosted me so much.“
Caroline Brill, Chief Marketing & Communications Officer, SustainCERT